Web 2.0 based Technology is More Intuitive

Service-now.com is a pure internet based solution; all you need is a web browser and an internet connection. There's no client to install, no hardware to support, and nothing to upgrade. It's been designed from the ground up to be an internet application with the look, feel, and behavior of any other web application. Inspired by Yahoo!, Google and Amazon.com we want to provide software that empowers users with software that “just works”!

Extensive use of advanced web technologies such as AJAX means that we can offer the kind of real time interactivity that has traditionally required a fat GUI client, and we can do it all from inside of your web browser. Want to see details of a record? Try mousing over it and watch the system pull the information back as a tooltip. Need to pick a caller? Try typing a few letters and watch the system start auto completing possible matches.

Service-now.com believes that the future lies in open systems communicating over standard protocols such as SOAP and web services. We've designed our product from beginning with open integrations in mind, supporting everything from bulk data feeds to real-time interactive SOAP operations, both into, and out of our system. 

Usable

There is a radical shift occurring in IT service delivery that has been made possible by wide spread adoption of the web. Examples are all around us and have become so common that it is easy to miss how reliant we have become on the web for day-to-day activities. We often do not give the web and its underlying complexity credit for how it simplifies complex tasks, like:

• Customizing My Yahoo!
• Using Google Gmail
• Viewing relevant information provided by RSS feeds
• Checking your account balance and paying bills through online billpay
• Tracking the status of a package delivery

So the question is, if you can personalize and customize My Yahoo! easily, why is it so challenging to get your IT organization to reflect change in the services they provide? The fact of the matter is that IT is probably not at fault! The problem may be the development tools they use or applications they provide were developed before the web became the most effective service delivery platform. 

There has been a conscious effort to minimize feature overload and resulting complexity with the Service-now.com offering. While the functional capabilities are deep, many times going beyond what is available in legacy products, the end user has been kept in mind through the development process. Service-now.com user-friendly environment is as easy and intuitive to navigate as today’s consumer web sites. We’ve provided a unique roles-based user experience for systems administrators, ITIL users and employees. 

To that end, there is an interface component with a right mouse click often presenting the user with additional functionality such as sorting, charting, filtering and item assignment. The UI is clean and utilitarian. There is, just like with "My Yahoo," the ability for the user to define the look and feel of their experience. And we’ve integrated the latest desktop functionality such as email, IM, and mobile devices right into your working environment.

Empowering 

IT is now a key provider of competitive advantage particularly in industries like financial services, energy, retail, pharmaceuticals and government. Managing the web of services that support the business is critical for successful service management. The more information that organizations can give to IT the better IT will be. We empower three communities that deliver and receive services from IT:

• IT management
• Business users
• IT staff

Using Service-now.com provides transparency to the business of what is going on within IT.